Our history


Virginie Bapaume, founder:

“I founded 23Beauty Paris to offer vegan nail polishes and natural care, made in France. I wanted to find nail and hand care products that were natural.

But above all, I wanted to return to the beginnings of beauty: having fun with colors, finding fun textures and taking care of yourself.

Beauty is an agent of change. 23Beauty Paris is a brand that does not create a separation between generations by being inclusive.

There is no age to assert yourself, feel confident, beautiful and we are here to respond; Beauty without compromise.

There are surely 2-3 colors, 2-3 treatments, 2-3 essentials, at 23Beauty Paris, for you! »

“Vegan nail polishes & values”

At 23Beauty Paris, we actively act for responsible, diverse and committed beauty.

  • In an era where diversity is on everyone's lips, we make it a reality by addressing everyone, ignoring beauty standards.
  • In an era where ecology is a challenge, we take part, favoring natural ingredients for our care and recyclable materials;
  • Our treatment formulas are bio-sourced, from laboratories located in France with more than 20 years of experience.
  • Our formulation charter is our guarantee of confidence so that the beauty of your nails and your skin can be done safely (and with fun).

At 23Beauty Paris you choose:

  • Your varnishes alone or in duo
  • Your nail and/or hand care
  • To fall for our essentials

But above all: safe care rituals!

Contact us



Do you like nail art ? Find our latest looks from 23Beauty Paris, your vegan nail polish brand made in France. With our fine brush, master your manicure like a pro. Rest assured our models are easy to reproduce. Some will require more dexterity. To help you, you can consult our guide on Instagram which presents our video tutorials.

To discover the colors used for each nail art, or manicure inspiration, simply click on the image and the references will appear. So which one are you going to test?