Conscious Beauty: Creating a nail polish or hand care brand can be quick. On the other hand, when you want to create a brand that has values and commitments, the process is longer and more expensive.
Despite the obstacles that presented themselves to us, we held on and managed to surround ourselves with professionals in the sector allowing us to bring our project to fruition.
23Beauty Paris is not an organic brand, and does not have an “official” label. For what ? Because none brings together all our values, all our words, everything we wanted to tell you.
On the other hand, the term “Conscious Beauty” corresponds well to what we want. Conscious beauty.
Conscious on several levels:
- We want to apply products to our skin that are not harmful to it
- We want to reduce our ecological impact
- We don't want any maligned ingredients in our nail polishes (10free)
- We offer a fair price
- We choose effective ingredients, natural ingredients in all our references, and clean care (for our oils).
We take care of ourselves and our entire environment.