Our story


Virginie Bapaume, founder of the vegan nail polish brand 23Beauty Paris

Virginie Bapaume, founder :

"I founded 23Beauty Paris to offer vegan nail polish and natural skincare products made in France. I wanted to find natural nail and hand care products.

But above all, I wanted to go back to the beginnings of beauty: to have fun with colours, to rediscover pleasing textures and to take care of myself.

Beauty is an agent of change. 23Beauty Paris is a brand that does not separate generations by being inclusive.

There is no age to be assertive, to feel confident, to feel beautiful and we are here to respond; Beauty without compromise.

There are surely 2-3 colours, 2-3 treatments, 2-3 essentials, at 23Beauty Paris, for you!"

"Vegan nail polishes & values "

At 23Beauty Paris, we actively promote responsible, diverse and committed beauty.

  • In an age where diversity is on everyone's lips, we make it a reality by addressing everyone and ignoring beauty standards.
  • In an age where ecology is a challenge, we are taking a stand, favouring natural ingredients for our care and recyclable materials;
  • Our care formulas are bio-sourced, from laboratories located in France with over 20 years of experience.
  • Our formulation charter is our guarantee that your nails and skin will be beautiful and safe (and fun).

At 23Beauty Paris you choose :

  • Your varnishes alone or in duo
  • Your nail and/or hand care
  • Craving for our essentials

But above all: safe care rituals!

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