Conscious Beauty: inclusion, transparency, and ethics

23Beauty Paris, a Conscious Beauty brand.

#representationmatters #consciousbeauty #inclusion #cleanbeauty

23Beauty Paris, is a brand of vegan nail polish and natural care products

Conscious Beauty: Creating a nail polish or hand care brand can be quick. However, when you want to create a brand with values and commitments, the process is longer and more expensive.

Despite the obstacles we faced, we held on and managed to surround ourselves with professionals in the sector, enabling us to bring our project to life.

23Beauty Paris is not an organic brand, and has no "official" label. Why not? Because none of them includes all our values, all our speech, all what we wanted to tell you.

The term "Conscious Beauty", on the other hand, is what we want. Conscious beauty.


Conscious on several levels:

  • We want to apply products to our skin that are not harmful to it
  • We want to reduce our ecological impact
  • We don't want any objectionable ingredients in our nail polishes (10free)
  • We offer a fair price
  • We choose effective ingredients, natural ingredients in all our references, and clean care (for our oils).

We take care of ourselves and our environment as a whole.


  • It is time to change the game and bring a different vision of beauty.In terms of ingredients, discourse and representation. Here, no greenwashing, false promises, hidden ingredients, or guilt.Just facts and values. Conscious Beauty.



What is our definition of inclusion?

  • All beauties are welcome
  • At all ages
  • Of all genres
  • No matter what your body type

How does this work at 23Beauty Paris?

  • Our teams and partners are a reflection of our values. We are a team of women and men of different ages and backgrounds
  • We want to showcase all skin types in our shoots. Beauty doesn't stop at thirty-somethings, nor does it stop at skin that corresponds to beauty standards. Our skin tells us who we are and represents who we are, so why hide it because it's not smooth and young?



We have values and we stick to them. Our nail polishes and treatments are there to please you while taking care of you and the planet. 

Whenever possible, we eliminate packaging. We favour recyclable materials



We work with a laboratory located in France that has over 20 years of expertise in terms of varnishes.

To create our brand, we have surrounded ourselves with qualified beauticians for nail care and scientists for formulation and regulations.



We do not want to adopt "fear marketing" by making people feel guilty, or by adopting a discourse that denigrates other brands.

Whenever possible, we use natural ingredients in our care products. Our formulations scrupulously respect the market regulations.

We have found the balance between responsible formulation and quality in our range. Our polishes are 10free and contain castor oil & our skincare products are clean.

"Each of our references is named after a city, a place, or a country that has touched us, inspired us, or is close to our hearts.

Paris, Seoul, Tokyo, Abomey, Ylläs or Anse Noire, discover the stories behind our colors and our care."